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update on our shop.

Dearest Made Family,

It has been almost two years since we opened our brick and mortar shop in Midtown Row. We cannot thank you enough for all the beautiful moments. Many of you have become like family, whether through swapping clothes, exchanging thoughts over book club and glorious cups of tea, or simply being able to support good stories together happening all around the world.

As our two year lease comes to a close at the end of February, I want to share with you that we will not be renewing our contract. It has not been an easy decision, but after a lot of prayer and counsel, we sense that closing the shop is the right next step. 

There are a few factors contributing to this decision. As you may know, 2024 was very challenging as a business. Our dream has always been to come alongside fair employment opportunities that reduce vulnerability and make the good stories possible. I want to do this in a way that is sustainable and healthy for my family and team here in Williamsburg, but this last year has made that really difficult. My heart has struggled to carry more than I have been able to do well, within and outside of made. I have often found myself struggling to embody the slow and intentional life we invite you to choose.

In addition to made not being in a financial position to rely more on our team, my husband and I have felt called to become more intimately involved in the conversation around foster-care and adoption on a local level. As we are open to what God has, I have grown increasingly aware of my limits and find security in the reality that they are not a hindrance to God. I have spent much of the last fifteen years following Jesus in learning to advocate for justice for families in one way or another, and this is another step in that story.

All this to say, thank you. Thank you for believing in made. Thank you for investing, for choosing fair over convenient, and people over more stuff. Thank you for leaning into hard conversations that sometimes challenge our culture’s normal and for choosing to grow with us. Thank you for sharing about us with your friends, for tagging us in posts about your purchases, and writing sweet words in your reviews. Thank you for slowing down long enough to ask about the stories behind what you are buying. It has been an absolute honor to serve you as you seek to live in a way that fully embodies your values, a way that chooses to see the whole story.

Please don’t make the mistake of thinking our close means that one, fair trade is not a viable business model (I will be sharing a list of ethical businesses we love) or two, the vulnerabilities we were a part of bringing opportunity to throughout the world are no longer there. This is largely why this is so painful to me and our team. There is still a need. While we have seen much change over the last eight years in the artisan communities we have the privilege of partnering with, the need for fair employment is still there. So many of the vulnerabilities we donate to everyday could be remedied through global businesses choosing to see their employees as humans worthy of fair treatment and wage, regardless of any government’s posture and position.

Over the next week, I will share our more detailed closing plan. We have a few things coming: a way to share your made stories, a list of ethical businesses we love, a farewell party, and a few closing sale opportunities. 

As far as our next steps as a business or if we will continue online, I am not entirely sure. I want to give space to make non-reactive decisions that are led by love and wisdom, not guilt and fear. For right now, we are going to focus on the end of this chapter and invite you to join us. Join us in buying out our collection and supporting good stories, one last time. 

The last years have been an honor.

Much love,
Holly Webb
Made, Co.


1 comment

  • Holly and Friends ,
    You have MADE so many lives here and far seem like family . I will always cherish bringing my dear friend’s pre-teen boys to shop for their mom . Their dad died this past year. You knew nothing of this , yet you cared for them, gave them hot cocoa and cookies and made them feel so special . You MADE Christ known that day and on many others. I am praying for this next chapter to be filled with unexpected joy and deep peace .
    English

    English Holland

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